The goal when inviting someone to a presentation, by phone or in person is to keep it simple! Practice the K.I.S.S. method: “Keep it simple silly!”. Curiosity will cause people to act and logic will cause people to think…so tell them a little in order to create the curiosity and get them interested but not too much as to cause them to think and analyze everything or to make assumptions before they actually attend your presentation.
Often time’s people will “show up” to meet someone rather than to “see” a presentation so…speak in a complimentary and respectful way about your team partner whom will be presenting the business/products with you; this presentation can be by phone/computer or in person. For instance, maybe you don’t live near your team leader however he/she can phone in on a speaker line or skype at the end of your meeting to assist you with the “close” and you will have already created interest and respect for your “expert” previously with the group by edification. The people in the room already trust you however they may not trust your leadership or business expertise yet so it’s up to you to be sure that they “do” respect your team leader and their business experience, expertise, and leadership.
“People show up if you pick them up” so if possible, get a car pool going for everyone coming to your meeting and either you drive or make arrangements for someone else to do it. The goal is to get people into the room and we really don’t care how that happens, whether they drive themselves or you make arrangements for their transportation with a promise of coffee and desert afterwards!
You must also remember that YOU too are an expert. We used to say that if you live 30 minutes away, have a brief case and can give a presentation…you are an expert! It doesn’t matter how much money you have or haven’t made yet with your business…be powerful, act confident and step up to your leadership role!
This is your business and you do know what you are doing! Practice improving yourself daily, follow up with your prospects, continue to be a good student of your business and present you as though you own the biz cause you do!